What is the idea behind The Colour Orange?
The idea is to redefine the colour orange turning it into a symbol of the violations of human rights in China, instead of being just a colour. We will encourage everyone who goes to the Olympics in 2008 to wear something with the colour orange, like a dress, a hat, a shirt, a neck tie, a pen etc., so as to symbolize that something is wrong with China's treatment of its own population.
At the same time we will encourage people outside the Olympic stadiums in both China and the rest of the world to use the colour orange during the Olympic days with the aim of indicating their resistance against China's violation of human rights.
By reinterpreting and using the colour orange as a symbol of these violations we checkmate China. Not even China can forbid “the Colour Orange”. At the same time we give thousands of athletes, journalists, spectators and others in Beijing 2008 an opportunity to show that they are aware of the fact that the Olympics are held in a country that openly violates basic human rights.
We believe that thousands of human rights organizations, sport unions, Tibet committees, environmental organizations, the Chinese Democratic Movement and others who are also interested in influencing China in a positive direction will take this reinterpretation of the colour orange positively. They will incorporate the colour orange into their own materials on the Olympics and China, and they will encourage their members to spread the idea and to develop creative ideas on how to use the colour orange.