What is the purpose of the campaign?
To use the Olympics in Beijing 2008 to visually put focus on China's violations of human rights, and to create a visual symbol, using the colour orange, to remind people that "we do know there is something wrong with the respect for human rights in China. "We will use the colour orange and make it a symbol of the protest against the human rights violations in China. Due to the strict censorship it will be practically impossible for sportspeople and spectators to get into the stadium with obvious symbols in form of text or pictures. But no authority will be able to ban the colour orange, although it is obvious for everybody that it expresses a conspicuous accusation against the human rights violations in China.